THE TRANSFORMATION OF INSTITUTIONAL PR IN BULGARIA

The Transformation of Institutional PR in Bulgaria

The article is an attempt to analyze the change in the communication paradigm of modern society and how institutional PR practitioners in Bulgaria can effectively communicate through social networks with their audiences.The scientific research methods used are general scientific methods - logical analysis and synthesis, induction, deduction, and ob

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Enabling factors for behavior change among people with alcohol dependency: An exploratory study in a mental health-care facility

Background: Alcohol dependence has become a major public health problem with many implications on the lives of dependents and their families.Objectives: The objectives of this study is to ascertain the enabling factors to seek medical help and continue behavior change among alcohol dependents and to assess the perceptions of health-care providers r

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Diversity and functional traits of indigenous soil microbial flora associated with salinity and heavy metal concentrations in agricultural fields within the Indus Basin region, Pakistan

Soil salinization and heavy metal (HM) contamination are major challenges facing agricultural systems worldwide.Determining how soil microbial communities respond to these stress factors and identifying individual phylotypes with potential to tolerate these conditions while promoting plant growth could help prevent negative impacts on crop producti

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